An overview of commonly asked questions with answers
Questions Asked By Artists
As I have promised, here is another of my blog posts dedicated to helping artists gain a stable income from their art practice.
A while back I did an email campaign based on my previous market research. The market research pretty much consisted of me posting free consultations for the art professionals & artists and listening to their questions.
After a few online interviews, I have realized that the questions tend to be the same. Let me mention just a few of the questions that the artists commonly asked me.
Apart from how to gain recognition as an artist, the second most common question was how to make a living as an artist. The third one was about art residencies in Berlin & Europe in general.
I would like to start with the 2nd question because that was my initial inspiration for the previous blog post on how to sell artworks via 3rd party websites.
After preliminary research I found out about the abundance of options where to upload the artworks, I did even more research, posted a poll, and sent tons of private messages. Then the result was the blog.
Yet Another Survey in LinkedIn Group Art & Marketing
The positive feedback has encouraged me to think even more about how I can help artists to gain regular income from their art practice. So, I have started to wonder where those who buy the artworks actually go.
I conducted another survey and to my great surprise purchasing artwork online ended up with only 8%. Needless to say that I was gutted. The previous blog post took so much time and effort and it turned out that it is the least popular way to acquire new works of art.
Anyway, life is not about what you think that you know but about what you have and I have the results of the poll.
The Winner of the Poll Was Artist´s Studio Visits
Funny enough I have heard that before but I just did not know it was so popular to purchase the artwork directly from an artist.
I did some art tours back in the past and I had gallerists telling me that the people from the tour came again. As a matter of fact, I used to run Experience on Airbnb, taking people into various art spaces in Kreuzberg, Berlin before Covid-19.
So, I dusted off the art tour and did some tweaking. Plus I invited some more artists to open their studios, usually on Saturdays afternoon.
Organizing Art Tours
If you want to be updated regarding the upcoming art tours in Berlin feel free to join my group, Contemporary Art Tours Berlin, on Meetup.
So far I have 2 art tours running on Saturdays. Each of them is in a different venue and location because it would be too demanding for one venue to be available every Saturday in one month.
The first one takes place on the borderline between Kreuzberg & Neukölln, the second one is deep in the heart of Neukölln. Each tour goes to an art venue like an art gallery or art organization and then to several artists' studios which are artists from the area but they do not necessarily collaborate with the visited art venues.
Sharing is Caring
The reason why I am sharing the idea and the process is actually linked to the first and most frequently asked question by the artists on how do I gain recognition as an artist.
The answer is a relevant and dedicated network and that is why I encourage people to participate in art collaborations.
By organizing an art tour in your district or region and reaching out to fellow artists and bringing people passionate about art to your studios is the way to go!
It is always easier to approach people by saying I am organizing this or that and are you interested in taking part? Rather than saying I want you to do this or that for me. Art collabs ideas and networking are crucial to establishing flourishing art practice or art business.
Where Do People Purchase Artworks?
Getting back to the results of my 2nd poll about where people go to purchase an artwork. The 2nd place was taken by face-to-face interaction such as purchases made in a physical space of art galleries and of course the art fairs.
The 2nd place has validated that direct interaction is still heavily used and a much-preferred method of establishing your name and sales.